Tuesday, November 27, 2007
How Believable is Drew Peterson? Citizen Panel Says: Not Very
How believable is Drew Peterson? Well below "zero," according to MediaCurve's analysis.
MediaCurves, a highly-specialized communications analysis group, showed clips of Matt Lauer's Today Show Nov. 14 interview with Peterson to a panel of 300 men and women. Using techniques developed by MediaCurves, the panel responded via mouse movements as they watched the clips.
After analysis, MediaCurves overlaid the survey results on the actual interview footage. The results are pretty amazing.
Peterson's believability repeatedly tanked into the minus 60% range. Men and women totally agreed on their perceptions.
However, Peterson did get one vote of confidence. When Lauer asked Peterson if he could present anything that would clear him in the disappearance of his fourth wife, Stacy, or or the death of his third wife, Kathleen Savio, Peterson said "no."
The score on that "no" immediately zoomed well above zero. The panel obviously believed that statement, unlike others.
MediaCurves also provided a "before and after" comparison of beliefs about Peterson's involvement in both cases. The results show that suspicion of Peterson increased dramatically after seeing the interview.
As experts have been saying all along: Peterson's using his own big mouth to dig an equally big hole.